Explore What’s New

Our continuously evolving features empower you to express yourself in new ways.

Discover Reels

Create, share, and watch short, entertaining videos on Instagram.

Watch Stories

Check out Stories and live videos from your favorite people.

Have a conversation

Send messages, photos and videos to a friend or select group of people.

See it happen

Watch and discover engaging videos.

Shop what you love

Browse the latest trends from your favorite brands and creators.

Find something new

Discover content and creators based on your interests.