Give people the power to build community

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man giving a peace sign

and bring the world closer together

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girl wearing a floral scarf and jade ring

We’re commited to fostering a safe and supportive community for everyone

Community

Explore What’s New

Our continuously evolving features empower you to express yourself in new ways.

Features

Discover Reels

Create, share, and watch short, entertaining videos on Instagram.

Reels

Watch Stories

Check out Stories and live videos from your favorite people.

Stories

Have a conversation

Send messages, photos and videos to a friend or select group of people.

Messenger

See it happen

Watch and discover engaging videos.

Video

Shop what you love

Browse the latest trends from your favorite brands and creators.

Shopping

Find something new

Discover content and creators based on your interests.

Search & Explore

Collection of posts in search & explore

Explore What’s New

Our continuously evolving features empower you to express yourself in new ways.

Discover Reels

Create, share, and watch short, entertaining videos on Instagram.

Watch Stories

Check out Stories and live videos from your favorite people.

Have a conversation

Send messages, photos and videos to a friend or select group of people.

See it happen

Watch and discover engaging videos.

Shop what you love

Browse the latest trends from your favorite brands and creators.

Collection of posts in search & explore

Find something new

Discover content and creators based on your interests.

girl taking a selfie in a tiara
man wearing lavender corduroys

Stand out on Instagram

Connect with more people, build influence, and create compelling content that's distinctly yours.

Our
community is evolving,

so are we

Grow with us

Share and grow your brand with our diverse, global community.

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Download for iOS/Android.