Celebrating Pride 2017 on Instagram

May 31, 2017

In celebration of Pride 2017, we’re introducing a set of new creative tools for Instagram Stories including pride stickers and a rainbow brush.

Pride Stickers and Rainbow Brush

Throughout pride month, turn any photo or video into a visual celebration and show of solidarity by using pride stickers in your stories or in the photos and videos you send to friends. All six stickers were made by LGBTQ artists from our global community. When you see a pride sticker in someone’s story, tap it to find out who created it. From there, you can also tap to discover more content from pride around the world.

We’ve also added a new rainbow brush to help you bring extra color to your stories.

Rainbow Walls

In honor of pride, we’re kicking off a global initiative to turn walls in cities around the world into colorful beacons of support. We began today in Los Angeles by transforming the iconic Paul Smith pink wall into a rainbow. Murals by artists throughout the Instagram community will also appear in London, Madrid, Nashville and Cleveland. Visit a rainbow wall and take a photo or video in front of the wall to show your support of the LGBTQ community. You can also join the #KindComments movement on Instagram and make someone’s day by leaving a supportive comment on their post.

Instagram is committed to fostering a safer, kinder community. This June, show your support for the LGBTQ community with a pride sticker and hashtag #pride2017.

Rainbow Wall photo credit: left – @graymalin, middle – @marnelevine, right – @hingetown


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