June 8, 2021
We want Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living. Whether they are just starting out or are further along in building their business – we want to support creators and give them ways to accomplish their goals.
We have a strong foundation in place. Today, creators can use our platforms to partner with brands, sell their own merchandise, earn money from their supporters and earn a portion of revenue from ads that run against their video content.
While we’re proud of the progress we’ve made, we know we’ve only just scratched the surface and there’s more we can do to support creators around the world. Today we’re announcing new ways to help creators make a living as they build their personal brands across our platforms.
Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they work with or use Shops if they have their own product line. We want to give more creators access to our shopping tools and allow them to get rewarded for the purchases they drive.
In the coming months, we’ll begin testing a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive — all within the Instagram app.
When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.
This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products. Affiliate will test with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.
For creators who want to sell their own merchandise, we're making it easier to add an existing shop or open a new shop on their Instagram profile.
Stay up to date on new shopping features for creators here.
Badges on Instagram Live and Stars on Facebook give creators ways to earn from their supporters. We have continued to add improvements to these features to unlock more earning potential, such as adding the ability for supporters to purchase multiple badges during an Instagram livestream, testing the ability for fans to send Stars during recorded content and expanding Stars to nine new markets.
As we see more and more creators use these tools to engage directly with their fans, we want to reward them for the impact they’re bringing to our communities. That’s why we’re launching ways for creators to make extra money for hitting certain milestones with badges and Stars.
Today’s updates are a big part of a broader effort to support creators as they build their careers. Whether creators want to connect with brands, get paid for their content or earn money directly from their fans, we are committed to building the right mix of tools to help them accomplish their goals. We’re making exciting progress and will have more to share in the coming months.