Testing More Ways to Support Social Movements on Instagram

March 28, 2022

  • We’re testing a new feature to help people discover social movements happening in the world and on Instagram, as well as ways to take action.
  • We’re rolling this out first to a handful of hashtags that are focused on popular and long-standing movements on Instagram and in the world, like #BlackLivesMatter, #womensrights and #climatecrisis.
  • We’re making it easier to raise awareness of these causes by sharing the hashtag page via DM or creating a fundraiser.

Today, we're beginning to test a new feature that helps people find and support social movements on Instagram. People often come to Instagram to make their voices heard, elevate causes and bring communities together. They’re eager to support causes they hear about on Instagram and are always looking for new ways to take action — these updates will make it easier to do so.

Discovering Social Movements and Taking Action

With this new feature, you’ll be able to support, fundraise and spread the word about the social causes centered directly through hashtags. Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them. “Support” shows more information about the movement, “Spread the Word” lets you share it with your friends via DM, and “Create a Fundraiser” lets you start a fundraiser on behalf of the movement.

feed for #climateaction hashtag, support cause pop-up, sharing social movement support in direct message

In addition to hearing directly from our community, we consulted with a number of organizations, including the GLAAD, NAACP, Advancing Justice – AAJC, Hispanic Heritage Foundation, Othering and Belonging Institute, and IllumiNative to select the initial list of hashtags. We will continue to work with organizations and experts who focus on different movements and campaigns as well, to bring this experience to more topics on Instagram.

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