Where’d You Get That? Spend the Holidays with Instagram Shop

November 2, 2021

With the final stretch of 2021 in sight, you can take advantage of the holiday season as an excuse to step out in style. We’ll be releasing offers and exclusive drops by unique brands and Black-owned businesses you won’t wanna miss. Shake off your blues, treat yourself, and find something special for those who stuck by you all year long.

Can’t Miss Moments

With Instagram’s Live Shopping events, skip the crowds this year and watch for exclusive drops and offers only available in the app. Our star-studded lineup of emerging brands and celebrity guests will bring you expert product recs all season long. It’s all happening on the Instagram Shop tab – just tap on “Holiday Picks.”

  • Creators have always driven style and culture forward, so they’re curating the latest trends. Discover a weekly lineup of Guest Edit collections from superstars like Paloma Elsesser (@palomija).
  • On Fridays in November, (November 5, 12, 19) look out for the #BuyBlack Live Shopping series to discover brands from talented Black creators. Also, find curated collections of Black-owned businesses to support from the likes of Zerina Akers (@zerinaackers), award-winning stylist and founder of @blackownedeverything.
  • From December 5 – 15, we’re hosting a Holiday Pop-Up Shop LIVE series. Picture the magic and charm of a holiday market, but from the comfort of your couch! More details to come.
  • Throughout the holiday season, score exclusive fashion, beauty, and lifestyle merch with a special gift from Instagram: 20% off your first purchase and free shipping, when you complete an eligible purchase in the app.
    • Highlights:
    • VEERT (@itsveert) is unveiling a limited-edition jewelry and home goods collection during a Live Shopping event on November 15 with founder Julia Lang (@julialang), Swizz Beatz (@therealswizzz), and Westside Gunn (@westsidegunn) hosted by Dennis Todisco, head of streetwear and sneaker partnerships at Instagram, and possible surprise appearances.
    • In partnership with Vogue, The Met Store (@themetstore) is launching exclusive designer collaborations with Gypsy Sport (@gypsysport) on November 11 and Brother Vellies (@brothervellies) on December 6.

Glamour Is Back on @shop

Since launching, the Instagram @shop account has featured over 700 small businesses and founder stories. For the holiday season, our editors are excited to spotlight a few standouts and inspire you to shine.

  • Starting November 15, @shop will be launching Gift Guides by price — under $10, $20, $50, $100, $150, and $250. Cross everyone off your list and gift yourself too!
  • Starting November 29, All That Glitters is Gold. From finding the perfect party fit to beauty inspo and unique tablewares that set the mood, the Instagram @shop team has your glam covered. You’ll find everything from biodegradable glitter from @toodbeauty to a chic holiday table from @chefanieass to a $50 caviar sampler pack from @caviair!

As you get back to some of your missed traditions, remember your potential to make a positive impact. We’re so proud of the inclusive community of creators, artists, and small businesses who call Instagram home, and your support makes their success possible. Stay tuned for all the action to come!

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