May 16, 2022
Since 2019, @shop has featured over 1,000 unique small businesses and the amazing products they make. To celebrate its 3rd birthday and hitting 1 million followers, come discover some of @shop’s greatest hits for spring and summer on Instagram and in-person at Instagram’s first pop-up boutique in New York City. Score home, beauty, and lifestyle finds mostly from minority-owned small businesses, including products exclusive to this @shop pop-up!
Friday, May 20 @ 11am - 7pm ET
Saturday, May 21 @ 10am - 6pm ET
Chelsea Triangle located at: W. 14th Street and 9th Avenue
Visit our @shop pop-up boutique for two days in New York City, where we’ll have cult-favorite products from select small businesses. This curated set of signature products — most from minority-owned businesses — will also be available directly on the Instagram Shop tab in Editors’ picks.
Can’t visit us in New York? No worries! Our very own Editorial Lead Leigh Belz Ray will host a live-shopping event on Instagram featuring the founders of The Bon Bon Whims Club and Estelle Colored Glass on Thursday, May 19.
After completing your home with candles and succulents, get comfy-cozy with a speckled mug from Franca.
Beauty & accessories
Channel good vibes for the summer with an evil eye bracelet from Sunday Forever, and look cute channeling those vibes with @shop pop-up boutique exclusive, adjustable drip rings from Bon Bon Whims, and lip oil from Ami Colé.
Comfortable enough to nap in, stylish enough to wear any time of day — shop the Ellie Nap Dress from Hill House, exclusive to the @shop pop-up event.
Instagram is the place to discover unique products, gifts and shopping inspiration — just tap the shopping bag icon at the bottom of your screen! You can even search for products by taking a photo or choosing one from your camera roll.
On Instagram, shopping is easy, secure and backed by our Purchase Protection Policy. You can shop some of your favorite brands directly on Instagram without opening a website, and your payment information is stored securely via Facebook Pay, so you don’t need to enter it every time you make a purchase.
More features for shopping on Instagram include:
We learn more about your tastes and interests every time you shop, with personalized “Products for you” recommendations. We’ll also save your place so you can pick up where you left off and continue shopping for items you looked at before.
Join Instagram and @shop at the pop-up boutique in Chelsea Triangle located at: W. 14th Street and 9th Avenue in New York on May 20 and 21. You can also shop the collection of featured products directly on Instagram in Editors’ picks on the Shop tab. Scan the QR code to open the app.