In August, we introduced Instagram Stories as a way to share all the moments of your day, not just the ones you want to keep on your profile. We’ve seen stories open up a new side of what people share on Instagram, and now over 100 million people use it every day. With today’s announcement, you’ll soon have two more ways to share freely and in the moment.
Announcing live video on Instagram Stories
Live video on Instagram Stories helps you connect with your friends and followers right now.
It’s easy to go live – just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to an hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether.
When someone you follow starts a live story, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also check out new live stories on Explore. Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around.
Live video on Instagram Stories and Explore will be rolling out globally over the next few weeks.
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