Product Marketing Manager, Instagram

Los Angeles, CA | New York, NY | San Francisco, CA | Remote, US

We're looking for an experienced, consumer-focused marketer to join our product marketing team focused on Instagram’s emerging audiences. Connecting with friends and family while participating in cultural moments in the world around you are one of the many benefits of Instagram. We have the unique opportunity to help tailor safe and enriching experiences for newer, younger audiences, enabling them to get the most out of Instagram. Our team is responsible for global, end-to-end marketing of products designed with consumers, parents and their families in mind.
You will be responsible for understanding target consumer audiences, influencing product strategy, executing go-to-market plans, and developing ongoing engagement programs. If you're passionate about the positive impact technology can have on people's lives, and are excited about shaping Instagram for these audiences, we'd love to meet you.


  • Shape and execute marketing initiatives that help deliver relevance and value to groups with a pulse on emerging trends, including younger audiences.
  • Assist in the development of core product positioning and messaging for products (mobile apps, web) and features (posts, video and sharing), considering value proposition, audience needs, market landscape, and other factors.
  • Leverage quantitative and qualitative insights from research and analysis to inform go-to-market plans.
  • Manage product launch go-to-market risk evaluation and mitigation process across policy, privacy, legal, product and PR.
  • Support and execute go-to-market plans, collaborating closely with product, partnerships, PR, and other cross-functional teams to drive product awareness and adoption.
  • Understand the nuances and requirements surrounding user privacy & safety, working closely with multiple internal and external stakeholders to ensure people, parents, policy-makers and creators who use our products feel safe and in control of their privacy.
  • Collaborate with cross-functional teams to deliver and create integrated marketing moments.
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving problems.

Minimum Qualifications

  • 5+ years of consumer marketing experience, including managing creative and/or media agencies.
  • 3+ years experience working in digital media or technology.
  • Analytical and problem-solving experience.
  • Experience communicating to internal teams, as well as for consumer-facing audiences.
  • Experience working with cross-functional teams.

Preferred Qualifications

  • BA/BS degree in business, marketing, or relevant field.
  • Experience in trends, pop culture and working with influencers.
  • Experience marketing apps for families and younger audiences.
  • Effectiveness in a fast-paced, entrepreneurial, startup environment.

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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