Marketing Manager, Creator Monetization (Instagram)

Los Angeles, CA | New York, NY | San Francisco, CA

Instagram's Creator Marketing team seeks an experienced individual to drive marketing programs that help creators turn their passion into a living.
In this role, you will support our growing portfolio of creator monetization products and help demonstrate the holistic value of Instagram to a creator audience. You will be responsible for understanding our global creator ecosystem and developing positioning, messaging & marketing materials to support key product launches. You will be able to design, execute and activate strategies across a global partnerships organization and scale marketing strategies to the broader creator community. You will have a strong ability to bring products to life through great storytelling, and can engage Creator audiences through compelling communications. If you have a passion for creators and technology, and you're willing to roll up your sleeves to develop creative marketing programs and campaigns to drive adoption of products that help creators make a living, we'd love to meet you.
A high level of communication skills are critical to success in this position, as is a demonstrated ability to work across matrixed, cross-functional teams. Previous experience working across a global organization that moves quickly and flexing for the needs of different markets would be ideal.
A successful candidate will need to combine strategic-thinking and a hands on approach to execute on high-impact, high-leverage work. You are passionate about building brands and will have a track record of producing best-in-class creative work.
At Instagram, we are focused on building a diverse and inclusive workplace. Our Creator Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome your personal experience and different perspectives.

Responsibilities

  • Drive the development and marketing strategy for web, email and other creator scaled channels
  • Execute marketing materials and content for use across multiple channels
  • Lead go-to-market execution for global campaigns, programs and tentpole moments
  • Oversee programs and activations in priority markets - initiatives that can be localized and used by Partnerships teams to inspire, educate and engage our Creator and Partnerships audience
  • Curate market and global trends that will inform and inspire strategies, teams and global marketing channels
  • Work with cross-functional counterparts including Partnerships, Sales, Communications and Product to align strategy, programs, messaging and resources
  • Lead the development and execution of go-to-market strategies to support creator monetization products through global campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel
  • Develop partner enablement for our global media partnerships team including strategic positioning, messaging, marketing materials, case studies & thought leadership
  • Lead cross-functional channel marketing teams across social, email, web & events to scale marketing programs to the broader creator community
  • Lead internationalization of marketing efforts to drive ongoing adoption and awareness for Instagram among the global creator community, taking into account regional nuance and needs of each market
  • Lead analysis and reporting of marketing initiatives to determine most efficient awareness and conversion drivers, and optimize across channels

Minimum Qualifications

  • BA/BS degree (or equivalent professional experience)
  • 5+ years experience in marketing/product marketing at a tech, media, entertainment company or social/media agency
  • Experience developing product positioning and key messages to support product adoption, including marketing materials such as decks, one pagers & case studies
  • Experience leading go-to-market strategy for product launches and scaled digital marketing campaigns
  • Experience in or knowledge of the creator economy and digital creator ecosystem
  • Background in communicating product or platform information into compelling stories
  • Collaboration and communication skills, with experience influencing cross-functional teams

Preferred Qualifications

  • Experience working in a fast paced, scrappy environment with experience thriving amidst ambiguity while ensuring executional excellence
  • Understanding of how creators monetize their content, particularly ad revenue sharing, fan funding & subscriptions
  • Collaboration and communication skills, with experience building relationships with matrixed, cross-functional teams
  • Experience supporting or working with a large sales or partnerships organization in an enablement capacity
  • Experience with localization and working with global teams
  • Experience working with or in support of diverse communities
  • Experience working on a technical product or platform

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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