Research & Strategy Manager, Creative

Remote, US

Instagram brings more than one billion people closer to the people and things they love. The objective of the Community Lab—which sits under the Consumer Marketing Insights team—is to advance & defend Instagram's position as the place for emerging culture. Through an interdisciplinary blend of art & science, the Lab informs the products we build and the stories we tell to market them by illuminating & activating the interest communities, creators & media that push culture forward by enabling self-discovery, expression and belonging. The Research & Strategy Manager, Creative is an expert in how culture manifests visually. They’re immersed in culture, with a strong intuition for where we are and, most importantly, where we’re headed. But their curiosity compels them to dig deeper, and they’re able to use data and research to interpret and contextualize inherently abstract concepts. They’ve worked in an environment where they must decipher culture for a wide array of stakeholders, and make strategy recommendations that are rooted in the cultural zeitgeist while advancing business priorities. The successful candidate will also be a leader. They will provide guidance & mentorship to a team of creative analysts and strategists, and serve as an indispensable peer to other leaders who are tasked with developing culturally resonant and responsive campaigns, activations and product experiences. As the Lab’s Research & Strategy Manager, Creative, you will own and refine the Lab’s programs & techniques for tracking visual and aesthetic content trends, drawing upon research to explain & contextualize them, and then weaving trend insights into strategic and tactical recommendations. You will also be responsible for the Lab’s programs to identify & analyze culture-making creators, to advance internal understanding of cultural currents, provide inspirational sparks for campaigns and activations, and improve the cultural resonance of marketing initiatives and product experiences. Our team of creative & cultural strategists are involved at every stage of the product and/or campaign development and go-to-market life cycle, with methodologies and deliverables taking many different forms and formats. The Lab is responsible for monitoring, interpreting, contextualizing and activating on culture, as it happens. As such, success in this role requires: a strong grasp of data & signals; the ability to internalize and apply research & strategic frameworks; and, strong intuition and abstract thinking. Day-to-day stakeholders include marketing managers, data analysts, UX researchers, product managers, content strategists, and policy managers.


  • Manage & improve culture tracking programs for tracking culture-advancing creators and media-level aesthetic & visual trends
  • Develop & refine culture synthesis frameworks for interpreting and contextualizing culture, to provide both inspiration and direction for cross-functional teams
  • Innovate storytelling formats and forums for socializing cultural insights, to improve marketing & product outcomes through education and inspiration
  • Draw upon deep expertise of culture & consumer research to provide thought partnership on culturally-responsive creative strategy
  • Ensure the creative execution of marketing strategies are brand-accretive, culturally responsive and resonant with our target audience
  • Provide leadership through coaching & mentoring a high-performing team of creative strategists and creative analysts
  • ensure the team’s deliverables are sharp & actionable
  • dynamically rebalance team workload based upon business priorities & individual strengths
  • Support the Head of Community Lab with vision planning by identifying opportunities for investment and growth & developing proposals anchored on key business priorities

Minimum Qualifications

  • 6+ years experience in Art Direction, Creative Strategy, Creative Production, Product Marketing, Market Research or related fields
  • Interest for Instagram, a personal interest in internet communities and culture, and familiarity with and interest in popular culture more broadly
  • Experience in influencing strategy in a matrixed organization
  • A demonstrated history of operating independently and with a diversity of stakeholders, and tracking and prioritizing multiple work streams simultaneously
  • A track record of critical thinking, especially as it relates to monitoring, analyzing, and synthesizing findings for specific audiences
  • An understanding of Instagram's values, vision, and mission, and how it applies to community and manifests across the Product team
  • Experience being empathetic culture builder, who shares with and learns from others in equal measure, and values the ways in which diversity of perspective enriches processes and outcomes
  • Experience developing frameworks & strategy, whereby observations are contextualized and then woven in actionable insights and programs that support partner teams
  • An advanced toolkit for collaboration — experience understanding and internalizing the needs and challenges of partner teams, look for efficiencies in workflows & program across team needs, and continually iterate and improve processes and deliverables based on ongoing feedback
  • Experience delivering insights & strategy within competing time and resources constraints, through application of resourceful, innovative and/or imaginative approaches to problem solving

Preferred Qualifications

  • Experience working in a data-driven technology environment
  • Experience with applied foresight & semiotics
  • Background or experience within creative and visual media, (e.g. digital publications, creative agencies, etc.)
  • Working knowledge of SQL

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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