Marketing Manager, Creator Programs (Instagram)

Los Angeles, CA | San Francisco, CA | New York, NY

Instagram's Creator Marketing team seeks an experienced individual to develop and manage multi-phase programs in support of helping creators grow & monetize on Instagram.

In this role, you will develop scaled programs for creators that demonstrate the value of Instagram. This will include perks & education that supports creators at each stage of maturity, from up-and-coming creators to established stars. You will collaborate with cross-functional partnerships, operations, customer service & channel marketing teams to bring these programs to life. In addition to packaging our creator support programs, you will lead Instagram’s marketing strategy to drive education & awareness of these programs within the creator community. You are passionate about supporting creators, adept at operating in a multidisciplinary role, and able to drive both strategy and execution whenever needed.

You are a seasoned marketing generalist who is just as comfortable executing a large-scale tentpole event as you are developing a full-funnel channel marketing plan. You will have a strong ability to bring products to life through great storytelling, and can engage Creator audiences through compelling communications & incentive programs.

A high level of communication & operational skills are critical to success in this position, as is a demonstrated ability to drive impact at scale. A successful candidate will need to combine strategic thinking & operations with a hands on approach to execute distributed, global programs.

At Instagram, we are focused on building a diverse and inclusive workplace. Our Creator Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome your personal experience and different perspectives.

If you have a passion for creators and technology, and you're willing to roll up your sleeves to develop creative marketing programs and campaigns to drive adoption of products that help creators make a living, we'd love to meet you.


  • Develop and manage full-funnel creator education program, overseeing scaled education, working models, channel marketing and perks programs
  • Influence and lead a multi-disciplinary & cross-functional teams across marketing, operations, customer support, partnerships & content funding to contribute to program offering
  • Lead go-to-market execution for global campaigns, programs and tentpole moments
  • Serve as subject matter expert across third-party partner ecosystem of talent agencies & networks to enable outreach to creators at scale
  • Lead the development and execution of go-to-market strategies to support creator monetization products through global campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel
  • Develop partner enablement for our global media partnerships team including strategic positioning, messaging, marketing materials, case studies & thought leadership
  • Lead cross-functional channel marketing teams across social, email, web & events to scale marketing programs to the broader creator community
  • Analyze, determine and optimize the most effective channels for acquisition and retention of our partners
  • Lead internationalization of marketing efforts to drive ongoing adoption and awareness for Instagram among the global creator community, taking into account regional nuance and needs of each market

Minimum Qualifications

  • BA/BS degree (or equivalent professional experience)
  • 6+ years experience in marketing or program management at a tech, media, entertainment company or social/media agency
  • Experience overseeing partner, content funding, perks/benefits or equivalent type of program
  • Experience leading go-to-market strategy for product/program launches and scaled digital marketing campaigns
  • Experience in or knowledge of the creator economy and digital creator ecosystem
  • Collaboration and communication skills, with demonstrated experience influencing cross-functional teams

Preferred Qualifications

  • Experience working in a fast paced, scrappy environment with experience thriving amidst ambiguity while ensuring executional excellence
  • Experience developing product positioning and key messages to support product adoption, including marketing materials such as decks, one pagers & case studies
  • Strong understanding of how creators monetize their content
  • Experience supporting or working with a large sales or partnerships organization in an enablement capacity
  • Experience with localization and working with global teams
  • Experience working with or in support of diverse communities
  • Experience working on a technical product or platform

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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