Brand Designer - Instagram

New York, NY

The Brand Design Team is the heart and hand of how we express Instagram design internally and externally. We focus on brand expression in-product and out of product through environmental and artifact design, cultural programming and editorial storytelling on @design. The Brand Designer will be responsible for extending our brand expression system in product. You will be a lead partner with product design to apply brand experience in product, driving creative innovation and experience projects and delivering brand guidance. You’ll also have multidisciplinary projects that bridge brand work across interactive, printed and environmental applications The ideal candidate has the ability to think systematically about a holistic brand system and can articulate design decisions and iterate quickly. You'll cover the design spectrum–from quick, rough strategic ideation to polished final deliverables–we'll look for work that thinks big and gets attention, but also follows a conceptual thread down to the smallest details. Candidates should have broad experience working on a variety of projects with multiple partners and on tight timelines. You will work independently but also collaborate closely with designers, engineers, content design and marketing to define and ensure a coherent brand expression across our ecosystem.


  • Concept, prototype and execute brand and marketing experiences in product
  • Extending brand expression system to interactive digital experiences
  • Ideating visual concepts and refining design work based on creative direction
  • Developing visual identity platforms, systems, typography, palette, illustration, iconography systems
  • Working cross-functionally and collaborating with internal and external team members
  • Working independently, keeping project timelines on track and showing process
  • Clearly articulating strategic thinking and design decisions to a variety of partners
  • Collaborating with executive staff
  • The ability to work on multiple projects on a high caliber level

Minimum Qualifications

  • 5+ years experience with product, branding or communication design
  • A portfolio that demonstrates product, branding, communication design experience
  • Demonstrated experience with engaging launched projects
  • Demonstrated experience with digital transformation and design system-thinking
  • Experience with Sketch, Figma, Origami and other prototyping tools
  • Knowledge of HTML/CSS/Basic Markup
  • Experience in Adobe Creative Suite, including Photoshop, Illustrator and InDesign
  • Knowledge with iOS, Android and WWW design

Preferred Qualifications

  • Motion experience with AfterEffects or Cinema4D
  • Experience with Origami Studio or any other prototyping tool
  • Experience working with JavaScript, React, and CocoaScript

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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