Consumer Product Marketing Lead, Instagram

Los Angeles, CA | Menlo Park, CA | New York, NY | San Francisco, CA | Remote, US

We are looking for an experienced marketing leader to serve as the Consumer Product Marketing Lead overseeing a specific product line within the Instagram team. This person will lead a team to develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product. The ideal candidate is a leader who can drive both strategy and execution and cares deeply about Instagram's mission to strengthen relationships through shared experiences. They have a passion for digital expression and connection. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for a range of well-known consumer brands. They will have a track record for influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization. Importantly, the successful candidate will have a track-record for leading high-performing teams and developing people alongside products.


  • Lead a lean team of high-performing team of product marketers
  • Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights
  • Build strong product positioning, clear narratives, and drive influence across all the ways people access and use Instagram (mobile apps, web and external sharing), to ensure we’re delivering consumer value and driving understanding
  • Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing
  • Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement
  • Understand the Instagram Consumer and Creator (professional/partner) ecosystem, their relationship to each other, and how to leverage both to stimulate business growth
  • Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership

Minimum Qualifications

  • 10+ years of experience launching & scaling consumer apps, products or services for global consumer brands
  • 3+ years of team management/leadership experience
  • Experience developing and driving analytically rigorous online and offline marketing campaigns
  • Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally

Preferred Qualifications

  • Depth of expertise in growing consumer businesses through sustained engagement and acquisition
  • International experience and knowledge of diverse cultural, social and business landscapes
  • Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally
  • Experience working with a range of consumer audiences including adults, parents, and younger users (including Generation Z)

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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