Communications Manager, Creator Monetization

New York, NY | San Francisco, CA

Instagram is seeking an experienced Communications Manager to look after creator monetization. With an increasing focus on how we help creators make a living on Instagram, this role will be crucial in landing that narrative externally. You should be passionate about Instagram with knowledge of the digital entertainment industry, creators, and the creator monetization landscape. In addition, deep experience in global product positioning and launch strategies will be critical for this role. The ideal candidate needs to be creative, hard-working, be able to thrive in a demanding, fast-moving environment with multiple cross functional partners, and work on a number of projects simultaneously. From building product launch plans, to crafting reactive press office issues, the ideal candidate is capable of articulating complex issues in an easy-to-digest manner. Strong organizational and stakeholder management skills are both key to success in this role. This position is based in the US.


  • Lead global communications strategy for creator monetization
  • Work closely with cross-functional teams including Product, Marketing, Sales, Policy, Legal, and Content
  • Lead creator monetization announcements/launches, including development and management of press materials, spokespeople and cross functional coordination, organize press briefings and prep spokespeople
  • Organize press briefings, events, and industry opportunities - ensure our key messaging, narratives and FAQs scale to international teams and spokespeople
  • Develop proactive stories and moments to show how Creators can make a living on Instagram

Minimum Qualifications

  • Bachelor’s degree and 8+ years of communications experience
  • Existing media relationships - experience working with creators, entertainment, tech, and business/marketing media
  • Experience developing social campaigns and using nontraditional media to reach audiences
  • Project management and decision-making skills
  • Verbal and written communications skills
  • Understanding of social media, and interest for Instagram

Preferred Qualifications

  • Knowledgeable about Instagram and Facebook and the business opportunity
  • Knowledgeable about creator landscape
  • Experience with product communications
  • Cross-functional partnership experience and experience working directly with executives

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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