Instagram Communications Manager, ANZ

Sydney, Australia | Melbourne, Australia

Instagram connects millions of people across Australia and New Zealand with their passions, their friends, and the creators they love. Our app has played a critical part in leading youth culture and forming meaningful communities where people can connect with each other and share what matters most to them. We are currently seeking an experienced communications manager to support our growing communications needs in Australia and New Zealand.


  • Develop and manage communications strategies and initiatives to support Instagram’s product, consumer, monetization, well-being, and policy efforts in ANZ
  • Protect and enhance the reputation of Instagram through impactful campaigns that capture attention across news mediums
  • Drive positive coverage across a broad range of media including consumer, youth, business, technology and advertising trade media
  • Create innovative communications strategies that go beyond traditional media—collaborating with social-first news and content creators to secure positive coverage
  • Handle reactive comms inquiries on a daily basis that often require fast immersion on a range of issues
  • Maintain strong relationships with key journalists and editors, along with local content creators
  • Interface and consult regularly with cross-functional teams across Instagram and Meta, many of whom are in Singapore or California
  • Strengthen relationships with key external organizations to launch meaningful joint campaigns and public partnerships
  • Secure and maintain support from third-party advocates and spokespeople around key issues
  • Develop spokespeople briefings and oversee ongoing media training for key Instagram/Meta leaders
  • Lead cross-functional teams and partnerships around cultural moments to create projects with Instagram at the fore
  • Support and manage the creation of press materials that go beyond standard press releases
  • Organize events and briefings that regularly engage press in innovative ways
  • Manage support from multiple agencies across ANZ

Minimum Qualifications

  • 12+ years communications experience, both agency and in-house preferred
  • Expert in the latest trends and passionate about youth culture in ANZ
  • Exemplary verbal and written communication skills (additional language skills a plus)
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Previous experience working cross-functionally and manage a wide variety of stakeholders
  • Experience in managing multiple PR agencies and contractors
  • Ability to manage communications budget for multiple countries and source/identify suppliers for projects
  • Strong passion for Instagram
  • Minimum Bachelor’s degree

Preferred Qualifications

  • Experience in the social media/technology a plus

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

If you need assistance or an accommodation due to a disability, you may contact us at