Product Marketing Manager, Search Monetization (Instagram)

Menlo Park, CA | New York, NY | San Francisco, CA | Remote, US

Within Instagram’s Business organization, the Emerging Business team has the mission to identify, build, and scale new monetization opportunities. We are looking for a Product Marketing Manager to support the monetization of Search experiences and surfaces within Instagram. This individual will be responsible for driving product strategy for this 0>1 ad product and leading go-to-market to launch and drive adoption. The ideal candidate will have a multi-disciplinary background—including strategy and analytical skills, and have some experience in consulting, go-to-market, product management, digital advertising and/or search advertising. We’re looking for strong problem solvers who are passionate about understanding the needs of businesses and influencing product roadmaps. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent communication skills are a must. At Instagram, we are focused on building a diverse and inclusive workplace. Our team is focused on amplifying diverse perspectives across our business community, so we welcome you, your personal experience and different perspectives.


  • Drive product strategy in partnership with product management, engineering, design, user research, and data science
  • Represent the market and influence the product roadmap through market research, competitive assessments, quantitative analysis, and qualitative feedback from brands
  • Lead and activate go-to-market plans, including coordinating and communicating the rollout of new products both internally and externally
  • Manage alpha/beta testing to ensure successful launches and to accelerate product-market fit

Minimum Qualifications

  • BA/BS degree
  • 6+ years working in management consulting, investment banking, business and operations, product management, product marketing, product strategy or other analytical roles
  • Experience collaborating cross-functionally and managing multiple stakeholders
  • Effective communication skills
  • Experience influencing strategic decisions through structured frameworks, data-driven analysis, and clear recommendations

Preferred Qualifications

  • MBA
  • Experience with go-to-market strategy
  • Experience in digital advertising, particularly search advertising

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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