Creator Communications Manager, Instagram

Los Angeles, CA | Menlo Park, CA | New York, NY | San Francisco, CA

Instagram seeks an experienced Creator Communications Manager to develop consumer PR programs that support the company’s creator-focused efforts. This position will report to Instagram's Head of Communications and will create a team focused on creator-centric initiatives, working closely with Instagram's partnership, product, community, and marketing teams.


  • Lead creator communications for Instagram and across the Facebook family of apps, setting strategy with Instagram and Facebook’s communications, partnership, marketing, and community teams across areas like creator monetization, consumer-facing PR about creators, and creator events
  • Manage communications around high profile partnerships with creators, brands, and publishers
  • Maintain a close working partnership with Facebook's consumer PR and partnership leads to stay coordinated on plans
  • Put systems and processes in place to connect Instagram's global PR teams and agencies to learnings and best practices from our efforts in the United States
  • Drive growth and business goals in key regions working with growth, partnerships and community teams
  • Ensure our key messaging, narratives and FAQs scale to international teams
  • Work with finance and HR teams to ensure our teams and agencies are set up with the budgets and resources they need to scale

Minimum Qualifications

  • Bachelor's degree in Communications, English or related field
  • 10+ years of experience, both agency and in-house, with creator, consumer, vertical and partnership communications experience
  • Experience managing campaigns and issues with partners and public figures
  • Experience managing agencies and putting in place scalable processes to drive and measure results
  • Experience drafting messaging materials, working with cross-functional groups and executives on press efforts

Preferred Qualifications

  • Extensive influencer and teen Public Relations or Marketing experience with knowledge for the product Instagram
  • Strong project management and decision-making skills
  • Strong leader with extensive experience for helping teams succeed, and working in a fast-paced and growing cross-functional environment
  • Background managing and scaling large global press campaigns and initiatives in areas related to areas like fashion, sports, entertainment or news
  • Experience working with startups and/or consumer internet companies

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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