Head of Marketing Insights

Menlo Park, CA

This is an exciting time at Instagram, and understanding people is central to our mission. We're seeking a leader for the Instagram Marketing Insights team who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and communications and create strong cross-functional partnerships with marketing, product, policy and communications. This role will help enable the success of the brand marketing function, help launch compelling new products, optimize marketing performance, refine audience approaches and ultimately create more value for users around the world. The ideal candidate will be a marketing research expert, with exceptional research skills across both qualitative and quantitative methodologies, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking to drive product/brand outcomes, and an interest to remain deeply engaged in the execution of work. Strong time management and communication skills are critical, and a passion for technology and Instagram is a must. Candidates must be comfortable and effective working with remote teams around the world, and with a wide range of internal partners: marketing, product, communications, public policy, and user experience.

Responsibilities

  • Lead research to shape Instagram’s brand strategy and help build reputation and trust for the brand as it continues to grow.
  • Partner with marketing, communications and product organizations to understand consumer needs and product use cases, define brand positioning, develop audiences, inform creative expression, execute go-to-market plans, and optimize/improve marketing communications to achieve business objectives.
  • Design and execute comprehensive, best-in-class quant and qual research programs, at both the product and brand level. Leadership in technique and methodology is essential.
  • Translate data insights into actions and recommendations.
  • Build influence among leadership through highly effective communication, partnership and provocation, ability to engage and influence decision-making.
  • Partner with Decision Science to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness.
  • Lead and develop a prospering team of 15+ researchers, steward growth plans for the organization and current ICs/managers based on business priorities and employee goals.
  • Travel domestic and international up to 20% of the time, once travel resumes post-COVID.

Minimum Qualifications

  • 12+ years of experience leading marketing or product research teams, expert knowledge in qualitative and quantitative methods.
  • Proven expertise in leading insights-driven marketing campaigns/product launches from definition to execution, driving impact and influencing decision-making.
  • Experience in brand building and brand strategy development, interface with creatives and brand marketers to steward successful campaigns from start to finish, thinks holistically/creatively in addition to technically/analytically.
  • Effective engagement both at the technical/product level as well as on brand marketing/communications.
  • Desire to engage in research work at a tactical/executional level as well as managing the growth and development of a team.
  • Experience problem-solving and quickly moving from blank state to well-defined problem with a suitable methodology.
  • Experience to quickly scale and prioritize activities in a fast-paced, startup environment.
  • Communication and presentation skills with a proven track record of using insights to influence executives and colleagues.
  • Experience thriving in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners.

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.