Build authentic connections with your community

hyo_joo

lisaandlena

Having an engaged community is key to success on Instagram. Interact with your fans across Stories, Feed, IGTV, and Live to keep the conversation going.

AMPLIFY YOUR VOICE

Posting across multiple surfaces increases your likelihood of being discovered by new audiences.

Share your highlights and favorite moments on Feed
Give a glimpse into your everyday life with Stories
Interact with fans in real time by going Live
Go deeper with your audience by sharing longer videos on IGTV

BUILD A STRONG COMMUNITY

Small ways to show you care

Engaging with your audience can earn you lifelong fans. Liking and replying to comments shows that you’re listening, and creates stronger connections.

daviddobrik

itsdougthepug

INTERACT WITH YOUR FANS

Spark new conversations with stickers.

Interactive stickers help you express yourself in creative ways.

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COUNTDOWN STICKER

Add to the excitement with a countdown.

The countdown sticker helps you get fans excited for what's coming next. Build anticipation for anything from an album launch to a film premiere.

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QUESTIONS STICKER

Let fans ask you questions.

Ask your fans a question or allow them to ask you anything with the questions sticker. For an even more engaging experience, use the questions sticker to answer fans' questions in Live.

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QUIZ STICKER

See how well your fans know you.

The quiz sticker lets you ask fans multiple-choice questions. Ask them your favorite trivia question and see who gets it right.

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TOOLS FOR CREATORS

Access new tools that help you understand your growth and manage your messages.

TWO INBOX TABS
Keep messages from close friends, family, and collaborators separate from fan messages.
INSIGHTS
Understand how your content influences your overall growth.

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