INSTAGRAM PLUS
More of what you love about Instagram
Instagram Plus includes custom profile options, exclusive features, and advanced controls to get the most out of Instagram.
A subscription built around how you already use Instagram
Instagram Plus is a monthly subscription that unlocks exclusive features designed to deepen your friendships, give you more control over your experience, and let you express yourself in new ways. Whether you want to see how many times people rewatched your stories or customize your profile, Instagram Plus puts you in charge.
Exclusive features. Endless possibilities.
Story spotlight
Amplify your stories to reach more friends and keep them visible longer. Use Story Spotlight to push a story to the top of feeds, and Story Extend to give your best moments an additional 24 hours before they disappear.
Expressive reactions
Go beyond a simple view with more meaningful ways to engage. Send Story Super Hearts to friends to show extra support and make your reaction stand out in their inbox.
Audience control
Share stories with exactly who you want, no extra groups required. Unlimited Audience Lists let you create custom groups for different circles, whether it’s close friends, coworkers, or a select few.
Viewer insights
Get a clearer picture of who’s watching and how they’re engaging. Story Rewatch Count shows how many times your story was replayed, while Search Viewer Sheet helps you quickly find if a specific person saw it.
Privacy and personalization
Control how you watch and how the app looks to you. Story Preview lets you peek at someone’s story without appearing in their viewer list, and Custom App Icon lets you swap in creator-made designs to make Instagram feel personal, and you can customize your profile with exclusive bio fonts and additional pins.
Story spotlight
Amplify your stories to reach more friends and keep them visible longer. Use Story Spotlight to push a story to the top of feeds, and Story Extend to give your best moments an additional 24 hours before they disappear.
Expressive reactions
Go beyond a simple view with more meaningful ways to engage. Send Story Super Hearts to friends to show extra support and make your reaction stand out in their inbox.
Audience control
Share stories with exactly who you want, no extra groups required. Unlimited Audience Lists let you create custom groups for different circles, whether it’s close friends, coworkers, or a select few.
Viewer insights
Get a clearer picture of who’s watching and how they’re engaging. Story Rewatch Count shows how many times your story was replayed, while Search Viewer Sheet helps you quickly find if a specific person saw it.
Privacy and personalization
Control how you watch and how the app looks to you. Story Preview lets you peek at someone’s story without appearing in their viewer list, and Custom App Icon lets you swap in creator-made designs to make Instagram feel personal, and you can customize your profile with exclusive bio fonts and additional pins.
Own your presence
Instagram Plus is about being you. Get the tools to navigate your Instagram with more information, more control, and more ways to show up as yourself.
FREQUENTLY ASKED QUESTIONS
Get answers to all of your questions.
Download for iOS/Android.
