INSTAGRAM REELS

Reels isn’t currently available to everyone. Some accounts may be able to see reels, but won't be able to record them.

You can record and edit videos up to 20 minutes with Instagram Reels. You can add effects and music to your reel or use your own original audio.

Record your reel

1. Click your profile picture in the bottom left, then click Create.

2. Click Post.

3. Click Select from computer and choose the content you want to share from your device. Click Media in the bottom right, then click Add to add another file.

4. Click Next in the top right. From here you can:

   • Use the slider on the right below Cover photo to choose a cover photo from the clip or click Select from computer to choose one on your device.

   • Use the slider on the right below Trim to trim the beginning or end of your clip.

5. Tap Next in the top right. Here you can write a caption, add a location, tag people, add alternate text, and adjust your post's settings.

6. Tap Share in the top right.

If you share your reel to Explore, it can also be seen on the Reels section of your profile.

How long your reel can be

You can record one or multiple clips that add up to 20 minutes. The progress bar at the top shows how long you’ve recorded.

Note: Reels over 3 minutes won’t be recommended to new audiences.

Learn more about saving and editing a draft of your reel.

Learn from creators on how to create engaging Reels here.

To find reels to watch on Instagram

1. Go to instagram.com.

2. Click Reels on the left.

Learn how to only see posts for people you follow in your Instagram feed.

Visit the Meta Transparency Center for information on how an artificial intelligence (AI) system selects, ranks and delivers the content you see on Instagram Reels.

Templates are only available for reels that include music and at least 3 clips.

You can create your own version of an Instagram reel by using a template. Templates allow you to use the same music and timing as the original reel, and replace the photos or video clips with your own.

You can find templates and save your favorite templates in the Template Browser.

Create a reel with a template

1. Tap Create in the top left or swipe right anywhere in Feed.

2. Tap Reel at the bottom.

3. Tap Templates.

4. Swipe through to Browse the available templates and tap one you’d like to use.

5. Tap Add media, then tap the photos or videos in the order you’d like them to appear.

6. Tap Next.

7. If you need to change any of your clips, tap the clip and then tap Replace media. Tap the photo or video you’d like to use instead.

8. Tap Next to preview and share your reel.

You can also use a reel you see as a template by tapping Template by... then tap Use Template. Not all reels can be used as a template.

You can record a reel with your own original audio, with original audio by another Reels creator, or with audio from the Instagram audio library using the Audio tool in Reels. Note that you can’t use original audio from a feed video unless you remix the video.

You can also learn how to replace a muted audio track on your Instagram reel.

Original audio

Original audio is unique audio you created, either while filming your reel in the Instagram app or in a video you uploaded, or unique audio by another Reels creator. When someone posts a reel with original audio, it will display their username.

When you post a reel on a public account, anyone on Instagram, the Meta AI apps or Meta AI websites can record a reel using your original audio. You can turn this off for the Meta AI apps or websites at any time in your Instagram settings. Note: If you cross-post a public reel to Facebook, anyone on that app can create a reel with your original audio unless you’ve turned this off in your Facebook settings. Additionally, anyone on Instagram can record a reel using your original audio and crosspost it to their Facebook profile or Page.

To allow or disallow people on Meta AI apps or websites to create reels using your original audio:

1. Tap Menu or your profile picture in the bottom right to go to your profile.
2. Tap Settings & privacy, then tap Settings.
3. Under How others can interact with you, tap Sharing and reuse.
4. Under Allow people to create with and reuse your original audio on Meta AI, switch the toggle on or off next to Reels.

If you upload licensed audio as original audio, we may change the description to the artist's name and song.

Licensed audio

Licensed audio is copyrighted audio available on the Instagram audio library and includes things like music, movies, TV shows and sound effects. All licensed audio must be attributed or linked to the artist and include the name of the track.

Keep in mind that as we make sure to uphold our agreements with music rights holders, audio tracks in your posts can become muted as a result of any changes made to these agreements. While the audio tracks of your post may be muted, your post can still be viewed.

Notification that your reel was added to an audio page

When we detect the audio you recorded or uploaded uses licensed audio, we’ll automatically change attribution from Original Audio to the artist and song title. Your reel will be added to the audio page for that song, where more people on Instagram may find it.

What if the attribution is wrong?

If we’ve identified the wrong audio track, you can remove your reel from the audio page.

On Android, tap Options at the bottom of the reel, then tap Remove From Audio Page.

On iPhone, tap Options at the bottom of the reel, then tap Remove From Audio Page.

Your audio will be attributed to you and will say Original Audio next to your username.

Drafts are saved for 7 days before being automatically discarded.

You can record a reel and save it to your Instagram account or camera roll before sharing it. Drafts will be saved until you share or delete them. There isn’t a limit to how many drafts you can save.

Keep in mind, downloading your reel won’t save any music you added from the Instagram music library.

Save a draft of your reel to your Instagram

1. Tap Next on the reel you're recording.

2. Tap Next, then tap Save draft at the bottom.

Edit a draft of your reel from your Instagram

1. Tap your profile picture in the bottom right to go to your profile.

2. Tap Reels below your profile info.

3. Tap Drafts, then select the reel you want to edit.

Save a draft of your reel to your camera roll

1. Tap Next on the reel you're recording.

2. Tap Download at the bottom.

Edit a draft of your reel from your camera roll

1. Tap Create at the top or swipe right from anywhere in Feed.

2. Scroll to Reel at the bottom of the screen.

3. Tap to choose the draft of the video you want to edit from your camera roll. You may tap Recents, then tap Videos in the top left to filter out recent videos from your camera roll.

You can record more clips and add music, effects, stickers and text to your reel.

This feature isn’t available to everyone. You can only share a reel to Facebook from the Instagram app for Android or iPhone.

Before you begin

When you create a reel on Instagram, you can share it to your Facebook account. You can only share a reel when you create it.

Share your reel to Facebook

Note: To share your reels to Facebook, your Instagram and Facebook accounts need to be added to the same Accounts Center.

Share all future reels to Facebook automatically

Turn off automatic crossposting to a Facebook Page

To turn off automatic crossposting to a Facebook page:

1. Go to your profile and tap Menu in the top right.

2. Tap Crossposting.

3. In the crossposting settings, tap Accounts Center.

4. Under Automatically share, tap the toggle next to the type of posts you no longer want to crosspost. Select the types of posts you no longer want to crosspost:

   • Your Instagram posts

   • Your Instagram story

   • Your Instagram reels

What happens when you share your reels to Facebook

When you share your Instagram reels to Facebook, they’ll appear as reels on Facebook.

If you haven’t selected a default audience for reels on Facebook, your default audience for reels on Facebook will be based on your Instagram account privacy setting:

• Public Instagram account: Your Facebook Reels audience will default to public.

• Private Instagram account: Your Facebook Reels audience will default to friends on Facebook.

If you are under 18, your Facebook Reels audience will default to friends on Facebook.

Keep in mind that your followers on Instagram may not be the same as your friends on Facebook, so if you share a reel from Instagram to Facebook, you may be sharing your reel with different people. You can change your default audience for reels on Facebook at any time. Reels can appear in feed, Watch and other places across Facebook.

If your reels are shared to public on Facebook, people on Facebook will be able to use the original audio from your reel. If your default audience for reels on Facebook is public and you have remixing enabled on Instagram, they’ll also be able to remix your reel. You can change your remix setting in the Instagram app at any time.

Who can see your reel on Instagram follows your account’s privacy settings.

If you post a reel on Instagram and your account is public, you can choose to have your reel shown as recommended content on Facebook instead.

Troubleshooting

If you're having trouble sharing your reel to Facebook, try some of these troubleshooting steps.

After posting a reel, you can share, save, manage or delete your reel.

Share and save your reel

Manage your reel

Other Reels settings

You can also manage other settings for your reels including:

• Who can repost your reel.

• Who can remix your reel.

• Using comment filters to determine what comments are allowed on your reels.

• Delete your reel from Instagram.

• Who can mention you in the caption of their reel by changing your account's mention settings. You’ll receive a notification when someone mentions you in a reel. Learn more about how mentions work on Instagram.

• Whether to recommend your reel on Facebook.

See how many people liked, commented on, and reshared your Instagram reel. Deleting a comment on a shared reel removes it from both Instagram and Facebook.

To see info about your reel:

1. Click your profile picture on the left to go to your profile.

2. Click Reels below your profile info. In the bottom left of each reel, you’ll see the number of video plays (how many times your reel starts to play). This doesn't include replays.

3. Hover over the reel you want to see more info for. From here, you’ll see a number below indicating the insights.

• Likes that shows how many people liked your reel.

• Comments that shows how many people commented on your reel. Click the reel to see the comments.

Note: If you recommend your reel to Facebook, play and like counts may include Facebook interactions.