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Reels Surprise


Reels Surprise is a bonus program where you can earn money for creating some of the most entertaining Reels on Instagram.

Get Started
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Here are a few simple things to keep in mind when participating.


Keep creating and sharing your best reels using your public Instagram account.


If you are selected for the Reels Surprise bonus, you'll get a notification in the Instagram app that takes you to Professional Dashboard, where you'll need to set up bonuses to receive your earnings.


Once you follow the steps to set up bonuses (and receive your earnings), you can stay tuned for future bonus opportunities.


Your reel will receive a label that others can see.


To increase your chances of being selected, please refer to our Reels “Do’s and Don’ts” below.

DO post a reel that:

  • Is entertaining and fun — e.g. it delights people, grabs their attention, makes them laugh or has a fun surprise or twist

  • Is inspiring — e.g. starts a trend that others can easily participate in

  • Uses Instagram creative tools like text, filters or camera effects

  • Uses vertical video (9x16 aspect ratio)

  • Uses music from the Instagram music library and/or original audio you create or find on Reels

  • Is an experiment! Try something new, be yourself and see what works for you

DON’T post a reel that:

  • Is blurry due to low resolution

  • Is visibly recycled from other apps (e.g. contains watermarks)

  • Is uploaded with a border around it

Eligibility requirements

To be eligible for the Reels Surprise bonus you must meet our Community Guidelines and Partner Monetization Policies, be based in the US, and be at least 18 years old.

For tips on creating fun, entertaining reels, watch some of these tutorials below.


How to Transition


How to use Remix

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Ready to get started?

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Frequently asked questions

You don’t have to do anything other than share your most entertaining reels.

Selected creators can earn up to $10,000.

Anyone who meets our Community Guidelines and Partner Monetization Policies, is based in the US, is at least 18 years old, has a public IG account, is new to Bonuses, and has created a reel with at least 1,000 views. The program is evolving and additional users may become eligible over time.

We are rewarding up to 150 reels per week!

Yes, you’ll need a professional account if you don’t have one already. If your reel is selected for Reels Surprise, you’ll be notified in Instagram and will have the opportunity to switch to a professional account in order to set up bonuses and receive your earnings. Learn more about professional accounts.