BONUS PROGRAM
Reels Surprise
ABOUT THE PROGRAM
Reels Surprise is a bonus program where you can earn money for creating some of the most entertaining Reels on Instagram.
HOW IT WORKS
Here are a few simple things to keep in mind when participating.
#1
Keep creating and sharing your best reels using your public Instagram account.
#2
If you are selected for the Reels Surprise bonus, you'll get a notification in the Instagram app that takes you to Professional Dashboard, where you'll need to set up bonuses to receive your earnings.
#3
Once you follow the steps to set up bonuses (and receive your earnings), you can stay tuned for future bonus opportunities.
#4
Your reel will receive a label that others can see.
DO’S AND DON’TS
To increase your chances of being selected, please refer to our Reels “Do’s and Don’ts” below.
DO post a reel that:
Is entertaining and fun — e.g. it delights people, grabs their attention, makes them laugh or has a fun surprise or twist
Is inspiring — e.g. starts a trend that others can easily participate in
Uses Instagram creative tools like text, filters or camera effects
Uses vertical video (9x16 aspect ratio)
Uses music from the Instagram music library and/or original audio you create or find on Reels
Is an experiment! Try something new, be yourself and see what works for you
DON’T post a reel that:
Is blurry due to low resolution
Is visibly recycled from other apps (e.g. contains watermarks)
Is uploaded with a border around it
Eligibility requirements
To be eligible for the Reels Surprise bonus you must meet our Community Guidelines and Partner Monetization Policies, be based in the US, and be at least 18 years old.
For tips on creating fun, entertaining reels, watch some of these tutorials below.
TIPS & TRICKS
How to Transition
TIPS & TRICKS
How to use Remix
TIPS & TRICKS
How to use AR Effects
TIPS & TRICKS
How to use Voiceover
