Create, watch, and share short, entertaining videos

Express yourself with short, fun videos

Create multi-clip videos up to 90 seconds, and get creative with easy-to-use text, AR filters and audio. Upload videos from your gallery, too.

Bring your ideas to life with creative tools

Create seamless transition moments with Align to line up objects between clips. Set a timer to record hands-free, and adjust speed for video and audio.

Collaborate and play with Remix

Remix a reel by recording your own video next to someone else's. Add your perspective, collab with your community, and make something new.

Discover the best of emerging culture

Explore the new Reels tab-a space to encounter shareable moments as they happen-or find reels in someone's profile. Send reels you like to friends in Messenger, or share them to Stories.

Say more with music and sounds

Amplify your ideas with audio from the Instagram music library, original audio you record, and your unique sound by adding Voiceover to clips. Collect and share audio pages, too.

All of our product features were designed with you in mind


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