Wildflowers in a field

SHOPPING

Explore new products and shop your favorite brands

HOW IT WORKS

See something you love? Tap it to shop.

When you find products in your Feed and Stories that you're curious about, tap the Product Tag to learn more.

USING PRODUCT TAGS

Get all the details.

When you tap on a Product Tag, you'll see the price and item name, and even have the ability to buy it directly from Instagram.

YOUR SHOPPING COLLECTION

See it now, Save it for later.

If you see something you want but need time to think, tap the save icon and it will automatically be added to your private Shopping Collection. Come back whenever you're ready.

CHECKOUT

Shop without leaving the app.

Purchase items from select brands and Creators without leaving Instagram, simply by tapping “Checkout on Instagram.”

*Currently US-only.

Individual wearing @carharttwip clothing

ELEVATE YOUR BUSINESS

Instagram makes it easy for shoppers to fall in love with your products—and to quickly make them their own.

130 million people tap to reveal Product Tags in Shopping posts each month.

Instagram Internal Data, February 2019

Business

ADDITIONAL FEATURES

All of our product features were designed with you in mind.

  • STORIES

    Watch Stories and live videos from your favorite people.

  • SEARCH & EXPLORE

    Find photos and videos you might like, from accounts you don't yet follow.

  • TOOLS FOR CREATORS

    Explore how our features can be used to engage and grow your audience.