SHOPPING

Discover and buy from brands and creators you love

See it, love it, shop it

There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.

Tap to shop

When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details like name and price.

Save it now, buy it later

Add items to your private Wish List so you can come back to them whenever you want.

Buy on Instagram

When you see the “Buy on Instagram” button, tap "Add to Bag" to checkout and checkout with Facebook Pay for a seamless and secure way to shop. You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy.

*Currently US-only.

@madhappy long haired model standing in the woods in yellow shorts and t shirt

Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Learn more about shopping features for businesses through the digital hub.

130 million people tap to reveal product tags in shopping posts each month.

Business

Model sitting on bed in navy blue plaid dress from @hillhouse

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

@vintnersdaughter product boxes and bottles

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

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All of our product features were designed with you in mind