There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.
When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details like name and price.
Add items to your private Wish List so you can come back to them whenever you want.
When you see the “Buy on Instagram” button, tap "Add to Bag" to checkout and checkout with Facebook Pay for a seamless and secure way to shop. You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy.
Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Learn more about shopping features for businesses through the digital hub.
130 million people tap to reveal product tags in shopping posts each month.
All of our product features were designed with you in mind