VIDEO
HOW IT WORKS
Making videos is easy. Regardless of length, you can create videos the same way—and now with a full screen option.
PERSONALIZED CONTENT
Videos are personalized to you, making it easier to discover and watch content from Creators you follow—or may want to follow.
LIKE, COMMENT, AND SHARE
Similar to Stories and photos in your Feed, you can like, comment, or share videos with friends.
BRING YOUR BUSINESS TO LIFE
By 2021, mobile video will account for 78% of total mobile data traffic.
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016-2021 White Paper, March 28, 2017
ADDITIONAL FEATURES
MESSENGER
Send messages, photos, and videos to friends across Instagram and Facebook.
REELS
Create, share, and watch short videos with audio and effects.
FOR CREATORS
Discover how our features can enhance your presence and your following.