VIDEO

See more from the Creators you love

HOW IT WORKS

Create and watch engaging videos.

Making videos is easy. Regardless of length, you can create videos the same way—and now with a full screen option.

PERSONALIZED CONTENT

Browse videos based on your interests.

Videos are personalized to you, making it easier to discover and watch content from Creators you follow—or may want to follow.

LIKE, COMMENT, AND SHARE

Share what you love with who you love.

Similar to Stories and photos in your Feed, you can like, comment, or share videos with friends.

BRING YOUR BUSINESS TO LIFE

Video makes it even easier to tell your brand’s story, connect with your audience, and reach more people.

By 2021, mobile video will account for 78% of total mobile data traffic.

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016-2021 White Paper, March 28, 2017

Business

ADDITIONAL FEATURES

All of our product features were designed with you in mind.

  • MESSENGER

    Send messages, photos, and videos to friends across Instagram and Facebook.

  • REELS

    Create, share, and watch short videos with audio and effects.

  • FOR CREATORS

    Discover how our features can enhance your presence and your following.