GROW YOUR FOLLOWING

Get discovered and build your community

A model gets their head shaved next to a photo of them wearing glasses on the back of their head.

When it comes to growth, community is everything

We’ve got the essentials for growing your brand.

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SHARE EVERYWHERE

Switch up your formats to get the word out

Sharing across formats (like Reels, Stories, Live, etc.) can help you find new followers and expand your reach.

LIKE, REPLY, REPEAT

Show some love for your fans around the world

The easiest way to turn casual followers into fans is by liking, replying, and resharing their responses. Just show you care! ❤️

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CREATE TOGETHER

Collaborate with other creators to expand your audience

Working with other amazing creators introduces your brand to their communities in an authentic way.

ENGAGE FANS WITH STICKERS

Interactive Stickers bring you closer to your followers

From quizzes to countdowns, interactive stickers help you express your brand voice and see what people think.

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Instagram Creator @marwaatik, poses with a scarf.
GROWTH TIPS

Tips for Improving Your Reach

How ranking and recommendations work on Instagram and actionable ways to improve your reach.

GET THE INSIGHTS

See how your community is growing

OVERVIEW

Learn about your audience with “Accounts Reached” on your account activity page

INTERACTION

Get a detailed look at your fan engagement metrics in “Content Interactions”

AUDIENCE

Measure your growth with breakdowns on audience, location, age, and activity

MYTHBUSTERS

Let’s bust some myths about the algorithm and how it affects your Instagram ranking

FALSE ❌

Does the type of Instagram account you have impact your ranking?

Whether you’re on a Business Account, Creator Account or Personal Account, your account type will not affect your visibility on other people’s feeds.

FALSE ❌

Is branded content less visible in other people’s feeds than organic content?

No. Branded content does not affect algorithm ranking.

TRUE ✅

Does sharing different types of content on Instagram help me grow?

Using various formats, like Stories, Live & Reels amplifies your voice and gives people more ways to discover your brand!