girl wearing a floral scarf and jade ring
woman wearing a crop top sweater
girl wearing a leopard-print jacket and pink eye shadow

Instagram’s

brand
identity

We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.

A custom typeface created for global scale

person with curly hair smiling
instagram reel of sandwich shorts

Color designed to illuminate and inspire

Layouts built to showcase our community

PLAY FILM