Simple.

Flexible.

boy with red hair and green jacket reaching towards camera

Content–

first.

Our layouts mirror the app: confident and simple, placing community and content at the forefront. With an iconic core foundation, layouts signal the potential for experimentation and self-expression. Full-bleed images reference the in-app experience and give maximum attention to content.

Push
culture
forward
@INSTAGRAM
from

Grid in motion

In its most expressive state, type and image are combined compositionally to create dynamic layouts. Type moves freely across the format to invite experimentation.

9:16
4:5
1:1
16:9
9:16
4:5
1:1
16:9

Our UI tells the story of our product. It’s the functional embodiment of our aspirations for our community, empowering them to explore and create on the app.

cake_baker_cj holding up two fingers
highway billboard with photo of filmstrip sunglasses