Communications Director, Instagram APAC


We are seeking a Communications Director to run Instagram communications in the APAC region. The ideal candidate should be passionate about Instagram, have strong consumer and brand experience with significant background in developing and executing high-profile campaigns and initiatives to reach our core audiences. To be truly successful in this position, the ideal candidate must be a strong people leader, able to influence and operate as a leader across the region. The candidate should have a strong network in APAC and can thrive in a demanding, fast-moving environment. You will have a deep understanding of how communications can work most effectively with creator partnerships, product, consumer marketing teams and you will have good interpersonal skills that enable you to work with our internal partners across the company, both in APAC and in the U.S. You will have strong experience in driving cross functional initiatives, as well as intimate knowledge of how reporters in Asia work, and you are an exceptional writer in English, with additional regional languages a plus, but not essential. The role requires creating and managing proactive and reactive communications strategies from planning to execution. You will manage a team across the region based in South Asia, South East Asia, North Asia as well as Australia and New Zealand. You will become part of the APAC communications leadership team, contributing to the overarching strategy of the function, and reporting to the head of global communications for Instagram. You will need to work closely with teams across the U.S. as well as the broader Meta communications team in APAC. This position is full-time and located in Singapore.


  • Deliver innovative communications campaigns that reach key audience groups including creators, teens, brands and opinion leaders in the industry.
  • Engage and educate teens, creators across non-traditional channels for impactful storytelling.
  • Prepare narratives, briefing materials and manage spokespeople.
  • Work closely with cross functional partners and external PR agency partners to ensure effective collaboration and drive key strategic outcomes for the brand in the region.
  • Work collaboratively within the Meta org and with the other apps in the Meta family to best represent Instagram.
  • Oversee and manage a regional budget and talent resources.
  • Represent Meta at a leadership level both internally and externally, communicating Meta’s position on key issues.

Minimum Qualifications

  • 15+ years of experience in communications or public relations, at a leadership level, agency and/or in-house
  • Ability to communicate effectively, both verbal and written, in English
  • Experience in managing PR agencies and contractors across the region
  • Experience collaborating and influencing strategically across diverse cross-functional partners in an international environment
  • Experience leading high-performing, geographically distributed teams characterized by a culture of inclusion and a growth mindset within a fast-paced, dynamic environment
  • Experience in the practical applications of technology
  • Experience working in the media, technology or advertising industries or other fast paced consumer focused brands

Preferred Qualifications

  • Fluency in another regional language a plus as this role will work with stakeholders based in a diverse region

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

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