HOW IT WORKS
When you find products in your Feed and Stories that you're curious about, tap the Product Tag to learn more.
USING PRODUCT TAGS
When you tap on a Product Tag, you'll see the price and item name, and even have the ability to buy it directly from Instagram.
YOUR SHOPPING COLLECTION
If you see something you want but need time to think, tap the save icon and it will automatically be added to your private Shopping Collection. Come back whenever you're ready.
Purchase items from select brands and Creators without leaving Instagram, simply by tapping “Checkout on Instagram.”
ELEVATE YOUR BUSINESS
130 million people tap to reveal Product Tags in Shopping posts each month.
Instagram Internal Data, February 2019