SHOPPING
Explore new products and shop your favorite brands
HOW IT WORKS
See something you love? Tap it to shop.
When you find products in your Feed and Stories that you're curious about, tap the Product Tag to learn more.
USING PRODUCT TAGS
Get all the details.
When you tap on a Product Tag, you'll see the price and item name, and even have the ability to buy it directly from Instagram.
YOUR SHOPPING COLLECTION
See it now, Save it for later.
If you see something you want but need time to think, tap the save icon and it will automatically be added to your private Shopping Collection. Come back whenever you're ready.
CHECKOUT
Shop without leaving the app.
Purchase items from select brands and Creators without leaving Instagram, simply by tapping “Checkout on Instagram.”
*Currently US-only.
ELEVATE YOUR BUSINESS
Instagram makes it easy for shoppers to fall in love with your products—and to quickly make them their own.
130 million people tap to reveal Product Tags in Shopping posts each month.
Instagram Internal Data, February 2019
ADDITIONAL FEATURES
All of our product features were designed with you in mind.
STORIES
Watch Stories and live videos from your favorite people.
SEARCH & EXPLORE
Find photos and videos you might like, from accounts you don't yet follow.
TOOLS FOR CREATORS
Explore how our features can be used to engage and grow your audience.
