Close up of sparkling magenta make up by @uomabeauty

SHOPPING

Discover and buy from brands and creators you love

HOW IT WORKS

See it, love it, shop it.

There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.

PRODUCT TAGS

Tap to shop.

When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details like name and price.

WISH LIST

Save it now, buy it later.

Add items to your private Wish List so you can come back to them whenever you want.

CHECKOUT*

Buy on Instagram.

When you see the “Buy on Instagram” button, tap "Add to Bag" to checkout and checkout with Facebook Pay for a seamless and secure way to shop. You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy.

Look for An image icon example of Instagram checkout arrows. to checkout.

*Currently US-only.

@madhappy long haired model standing in the woods in yellow shorts and t shirt

FOR BRANDS

Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Learn more about shopping features for businesses through the digital hub.

130 million people tap to reveal product tags in shopping posts each month.

Instagram internal data, February 2018

Business
cream curtain backdrop for @brothervellies photoshoot
painted pattern wallpaper backdrop
Farm field in Napa Valley @vintnersdaughter
Model sitting on bed in navy blue plaid dress from @hillhouse
@vintnersdaughter product boxes and bottles

GET INSPIRED

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

@shop

GET INSPIRED

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

@shop

GET INSPIRED

Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!

@shop

ADDITIONAL FEATURES

All our product features were designed with you in mind.

  • STORIES

    Watch Stories and live videos from creators and the people you know and love.

  • SEARCH & EXPLORE

    Find photos and videos that will inspire you, delight you, and open your eyes.

  • FOR CREATORS

    Discover how our features can enhance your presence and your following.