SHOPPING
Discover and buy from brands and creators you love
HOW IT WORKS
See it, love it, shop it.
There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.
PRODUCT TAGS
Tap to shop.
When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details like name and price.
WISH LIST
Save it now, buy it later.
Add items to your private Wish List so you can come back to them whenever you want.
CHECKOUT*
Buy on Instagram.
When you see the “Buy on Instagram” button, tap "Add to Bag" to checkout and checkout with Facebook Pay for a seamless and secure way to shop. You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy.
Look for 
to checkout.
*Currently US-only.
FOR BRANDS
Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Learn more about shopping features for businesses through the digital hub.
130 million people tap to reveal product tags in shopping posts each month.
Instagram internal data, February 2018
GET INSPIRED
Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!
GET INSPIRED
Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!
GET INSPIRED
Visit @shop, Instagram’s official shopping account. Discover emerging brands and meet their founders through @shop’s daily features, plus you can tap through each post to shop!
ADDITIONAL FEATURES
All our product features were designed with you in mind.
REELS
Create, share, and watch short videos with audio and effects.
SEARCH & EXPLORE
Find photos and videos that will inspire you, delight you, and open your eyes.
FOR CREATORS
Discover how our features can enhance your presence and your following.
