Product Marketing Lead, Instagram Creator Monetisation

London, United Kingdom

We are looking for a passionate & seasoned Product Marketing Lead to help drive our investments in Creator monetization. You'll be responsible for supporting a team of product marketers, creating business and product strategies, managing our go-to-market plans, and coordinating a cross-functional team building the future of Creator monetization on Instagram. Ultimately, you'll be an integral part of the team working to ensure creators can use Instagram to turn their passion into a living. The ideal candidate will have (direct/indirect) people management or mentoring experience, a multi-disciplinary background including business strategy, marketing, and analytical skills, and will be passionate and knowledgable about the Creator & media ecosystem. At Instagram, we are focused on building a diverse and inclusive workplace. Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives. This is a full-time position based in London. Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Responsibilities

  • Develop product strategy and provide product team leadership, in partnership with disciplines including product management, engineering, design, research, data science
  • Lead cross-functional and cross-team relationship building and collaboration with product team, GTM, and cross-org partners
  • Manage a team of Product Marketing Managers and scale the Product Marketing function for Creator monetization products
  • Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
  • Represent the market with Product teams, including qualitative and quantitative feedback from creators, and help Product teams prioritize roadmaps

Minimum Qualifications

  • Approx. 15+ years' relevant experience in product marketing & business strategy development
  • Approx. 5+ years of (direct/indirect) people management or mentoring experience
  • Proven experience developing marketing strategies using both quantitative and qualitative research and insights
  • Demonstrable experience working with, or in support of, diverse communities
  • Demonstrable experience working in digital media, with an interest in or knowledge of the Instagram Creator landscape
  • Proven experience successfully launching and driving adoption for new digital products and services while owning and achieving KPIs
  • Demonstrable experience successfully conveying ideas both internally to multiple stakeholders and teams, as well as externally to end users

Preferred Qualifications

  • BA/BS degree and/or MBA in relevant field
  • Experience with advertising or monetization products

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.