Product Marketing Manager - Feed & Relevance Lead

Los Angeles, CA | Menlo Park, CA | New York, NY | San Francisco, CA

Instagram is looking for a Product Marketing Manager - Feed & Relevance Lead for the Feed & Relevance team. The candidate will drive the overall marketing strategy for this key product area, launching new experiences that people love and shaping the next evolution of Instagram Feed. The ideal candidate is a seasoned PMM leader who excels at advocating for the end consumer, managing complex projects in a matrixed organization, and cares deeply about the Instagram mission. This candidate has a successful track record of leading a team, influencing product roadmaps, and building, launching, and scaling consumer products.


  • Lead and manage the Feed & Relevance PMM team, mentoring and coaching direct reports to be successful in their roles
  • Build strong relationships with product and business partners to influence and align on objectives and plans, in order to deliver compelling value for the IG community
  • Develop product positioning and messaging for Feed and Relevance features, considering value proposition, target audience, and wider market implications
  • Influence product strategy and in-product communications through relevant consumer insights, product acumen, and driving alignment across teams
  • Develop the overarching launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness and adoption
  • Oversee execution of go-to-market plans by collaborating with cross-functional teams and identifying synergies and tensions across the Instagram experience
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those issues
  • Organize and manage operations for multiple work streams, deadlines, and meetings for large cross-functional teams to drive execution

Minimum Qualifications

  • BA/BS degree
  • 8+ years of experience launching and growing consumer products for global brands
  • 3+ years of experience managing and leading a team
  • Marketing experience working across complex product launches
  • Proficiency in managing communication with internal and external audiences
  • Analytical and problem-solving skills
  • Experience partnering with cross-functional teams

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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