Consumer Product Marketing Manager, Reels (Instagram)

Los Angeles, CA | New York, NY | San Francisco, CA

Reels is a new way to create and discover short, entertaining videos on Instagram. Instagram is looking for a Consumer Product Marketing Manager to join the Reels team. This role will partner with product teams to develop new features that inspire people to create and share Reels. From defining positioning, competitive analysis, and integrated go to market plans, you will help develop some of the most important features on Instagram, and inspire our community to learn and use them. The ideal candidate can drive both strategy and execution, cares deeply about Instagram’s mission, and is interested in thinking about the role short video is playing in people’s daily life. They are analytical and creative, highly collaborative, and will have a successful track record of launching and scaling consumer products. They will have a track record for influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization.


  • Define most critical questions to understand for consumers, and partner with research and data teams to generate break-through consumer and competitive insights, and turn insights into an actionable strategy and plan
  • Create strong product positioning that resonates with key target audiences to influence and inform the development and marketing of new Reels features
  • Develop and drive execution of creative and culturally relevant go-to-market plans for new features of all sizes in partnership with cross-functional teams such as product, communications, brand marketing, partnerships, and creator marketing
  • Build relationships with product and business partners to influence and align plans and objectives, in order to drive impact for product and consumer audiences on cross-company initiatives
  • Organize and manage operations for multiple work streams, deadlines, and meetings for large cross-functional teams to drive execution

Minimum Qualifications

  • 7+ years of experience launching and growing consumer products for global consumer brands
  • BA/BS degree
  • Marketing experience working across complex product launches
  • Experience communicating to diverse internal and external audiences
  • Analytical and problem-solving skills
  • Experience partnering with cross-functional teams
  • Project management experience

Preferred Qualifications

  • International experience and knowledge of diverse cultural, social and business landscapes
  • Short form video experience, experience working on product at the intersection of trends, culture, music, and creators

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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