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IGTV

See more from the Creators you love

HOW IT WORKS

Create and watch longer videos.

IGTV is long-form, immersive video. It isn't limited to one minute, and takes over your entire screen.

PERSONALIZED CONTENT

Browse videos based on your interests.

IGTV is personalized to you, making it easy to discover and watch videos from Creators you follow—or may want to follow.

LIKE, COMMENT, AND SHARE

Share what you love with who you love.

Similar to Stories or photos and videos you see in your Feed, you can like, comment, or share IGTV videos with friends.

BRING YOUR BUSINESS TO LIFE

Long-form video makes it even easier to tell your brand's story, connect with your audience, and reach more people.

By 2021, mobile video will account for 78% of total mobile data traffic.

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016-2021 White Paper, March 28, 2017

Business

ADDITIONAL FEATURES

All of our product features were designed with you in mind.

  • DIRECT

    Send a photo, video, or message to a select group of people.

  • SEARCH & EXPLORE

    Find photos and videos you might like, from accounts you don't yet follow.

  • TOOLS FOR CREATORS

    Explore how our features can be used to engage and grow your audience.