Create

and share

with your

friends

Our features help you express yourself and connect with the people you love

Unlock creativity with Reels

Easily create fun, entertaining videos to share with friends or anyone on Instagram.

Reels

Share Stories

Post moments from your everyday life in your Stories. These are fun, casual, and only last 24 hours.

Stories

Start a conversation with Messenger

Send photos, videos, and messages privately to friends.

Messenger

Unlock creativity with Reels

Easily create fun, entertaining videos to share with friends or anyone on Instagram.

Share Stories

Post moments from your everyday life in your Stories. These are fun, casual, and only last 24 hours.

Start a conversation with Messenger

Send photos, videos, and messages privately to friends.

WATCH AND DISCOVER VIDEOS

It’s now easier than ever to watch and discover videos from creators.

Individual wearing @uniqlousa and smiling

Shop what you love

Browse the latest trends from your favorite brands and creators.

Discover More

Discover content and creators based on your interests.

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