PRODUCT EVOLUTION
Celebrating 10 years of Instagram
taylorcassidyj
A look back at Instagram’s evolution through the years.
OCTOBER 6, 2010
Instagram Launches
By December, 1 million people create an account
MARCH 2011
Instagram debuts the "classic" app logo
SEPTEMBER 2011
By September, there are 10 million people on Instagram
APRIL 2012
Instagram joins Facebook
JUNE 2013
And...action! Instagram launches videos
DECEMBER 2013
Instagram introduces DMs
OCTOBER 6, 2010
Instagram Launches
By December, 1 million people create an account
MARCH 2011
Instagram debuts the "classic" app logo
SEPTEMBER 2011
By September, there are 10 million people on Instagram
APRIL 2012
Instagram joins Facebook
JUNE 2013
And...action! Instagram launches videos
DECEMBER 2013
Instagram introduces DMs
DECEMBER 2014
300M people use Instagram every month
AUGUST 2015
Instagram expands photo formats, going beyond the square
SEPTEMBER 2015
Things get a little loopy with Boomerang, a whole new way to capture and share
MARCH 2016
Ranked feed lets you see the posts you care about first
MAY 2016
Instagram gets a whole new look, app icon and all
AUGUST 2016
Stories launches worldwide, and Instagram pledges to focus on well-being
NOVEMBER 2016
Instagram introduces Live broadcasting
MARCH 2017
Stories gets an upgrade with the addition of location tags and hashtags
MAY 2017
The possibilities expand further with AR effects on Instagram
JUNE 2018
- IGTV brings long-form videos to the app
- Music in Stories makes everything sound way cooler
- 1B people use Instagram every month
MARCH 2019
Instagram introduces shopping, a new way to shop and buy products you love without leaving the app
DECEMBER 2019
Instagram announces new anti-bullying tools and takes a stand against bullying on the app, continuing well-being focus
2020
Instagram launches Reels, a fun, new way to create, share, and watch entertaining content from your favorite creators
AUGUST 2015
Instagram expands photo formats, going beyond the square
SEPTEMBER 2015
Things get a little loopy with Boomerang, a whole new way to capture and share
MARCH 2016
Ranked feed lets you see the posts you care about first
MAY 2016
Instagram gets a whole new look, app icon and all
AUGUST 2016
Stories launches worldwide, and Instagram pledges to focus on well-being
NOVEMBER 2016
Instagram introduces Live broadcasting
MARCH 2017
Stories gets an upgrade with the addition of location tags and hashtags
MAY 2017
The possibilities expand further with AR effects on Instagram
JUNE 2018
- IGTV brings long-form videos to the app
- Music in Stories makes everything sound way cooler
- 1B people use Instagram every month
MARCH 2019
Instagram introduces shopping, a new way to shop and buy products you love without leaving the app
DECEMBER 2019
Instagram announces new anti-bullying tools and takes a stand against bullying on the app, continuing well-being focus
2020
Instagram launches Reels, a fun, new way to create, share, and watch entertaining content from your favorite creators
As Instagram has evolved, you've shown that there are infinite possibilities of how to share the world around us. Your creativity, curiosity, and humor push us forward, creating the future. Let's keep going!