March 28, 2022
Today, we're beginning to test a new feature that helps people find and support social movements on Instagram. People often come to Instagram to make their voices heard, elevate causes and bring communities together. They’re eager to support causes they hear about on Instagram and are always looking for new ways to take action — these updates will make it easier to do so.
With this new feature, you’ll be able to support, fundraise and spread the word about the social causes centered directly through hashtags. Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them. “Support” shows more information about the movement, “Spread the Word” lets you share it with your friends via DM, and “Create a Fundraiser” lets you start a fundraiser on behalf of the movement.
In addition to hearing directly from our community, we consulted with a number of organizations, including the GLAAD, NAACP, Advancing Justice – AAJC, Hispanic Heritage Foundation, Othering and Belonging Institute, and IllumiNative to select the initial list of hashtags. We will continue to work with organizations and experts who focus on different movements and campaigns as well, to bring this experience to more topics on Instagram.