December 16, 2014
Today, we’re excited to bring you five new photo filters.
In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved. We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful.
Inspired by the photography, art, fashion and design of the global Instagram community, we’re releasing five new filters that we believe are our best yet. You’ll see the filters at the front of your filter tray: Slumber, Crema, Ludwig, Aden and Perpetua. They soften and subtly shift colors to achieve the look and feel you want for your each photo.
To make it easier to choose between filters, we’ve updated how they’re displayed. When you go to apply a filter to your photo, each filter icon on the bottom now displays a blurred preview of your photo with its effect applied. This lets you see at a glance how your photo will appear with each filter applied.
Finally, we know that everyone has their favorite filters. We want to keep things simple as we add more, so we’ve added a new “Manage” button at the end of your filter tray. Tap it to re-arrange the order of your filters and hide the ones you rarely use.
To learn more about the new filters and how to rearrange your filter tray, visit the Instagram Help Center.