Expanding Product Tagging in Feed to Everyone

Today, we’re expanding the ability to add product tags in Feed posts to everyone in the U.S. Creators and brands have been sharing how they use and style their favorite products on Instagram and inspiring their communities. Now we’re giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.

How to Add Product Tags

When creating a post, use the tagging feature to tag a brand then specify a product. When someone taps on your product tag on your published Feed post, they’ll be able to get detailed information about the product through a product detail page on Instagram and then can purchase the product directly in app or through the brand’s product detail page.

How to add a product tag:

1. Start to create a post on Feed.
2. Tap ‘Tag people’.
3. Search and tag the brand first. 2 options should show up at the bottom labeled ‘People’ & ‘Products’.
4. Tap ‘Products’.

5. Tap photo to start tagging products. Use descriptors to find the product. Once you find the product, specify any styles and/or colors, then tap to add tag.

6. Hit ‘share’ to publish the post!

This feature only works for public accounts.

We’re also working on ways for you to tag products in Stories, so stay tuned!