September 18, 2018
Ahead of National Voter Registration Day, we are helping our community register to vote and get to the polls on November 6th. From today, Instagram will connect US voters with the information they need to get registered. And on Election Day, we’ll provide an “I voted” sticker so everyone can share their voting experience with the rest of the Instagram community.
Instagram is partnering with TurboVote to make voter registration as simple as possible. Using ads in Feed and Stories, our platform will provide a way for US voters to get up-to-date information on how to register, how to update their registration, how to look up their state’s voting rules and more. From the first swipe up in Stories, getting the information you need to register to vote takes only a few minutes.
We’re also making it easier for everyone to share their voting story with friends and family. We’ve seen in past elections that people love to share that they’ve voted through selfies, especially with an “I voted” sticker. We’ll make this experience even more fun with a custom “I voted” sticker in the camera. The sticker will link to Get to the Polls to help voters find their polling location on Election Day.
We’re excited to help our community participate in the upcoming election, and we’ll have more updates to share in the coming weeks.