July 30, 2020
Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends and get personalized recommendations, all in one place, so you can browse and buy the products that you love.
Instagram Shop will have fresh collections and products from brands and creators based on the accounts you follow and businesses that use Instagram Shopping. And later this year, we’re adding a new Shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.