@shop Turns 3 With a Pop-up Boutique in NYC

May 16, 2022

Since 2019, @shop has featured over 1,000 unique small businesses and the amazing products they make. To celebrate its 3rd birthday and hitting 1 million followers, come discover some of @shop’s greatest hits for spring and summer on Instagram and in-person at Instagram’s first pop-up boutique in New York City. Score home, beauty, and lifestyle finds mostly from minority-owned small businesses, including products exclusive to this @shop pop-up!

Shop at our @shop pop-up boutique in New York

  • Friday, May 20 @ 11am - 7pm ET
  • Saturday, May 21 @ 10am - 6pm ET
  • Chelsea Triangle located at: W. 14th Street and 9th Avenue

Visit our @shop pop-up boutique for two days in New York City, where we’ll have cult-favorite products from select small businesses. This curated set of signature products – most from minority-owned businesses – will also be available directly on the Instagram Shop tab in Editors’ picks.

Shop Live on Instagram

Can’t visit us in New York? No worries! Our very own Editorial Lead Leigh Belz Ray will host a live-shopping event on Instagram featuring the founders of The Bon Bon Whims Club and Estelle Colored Glass on Thursday, May 19.

Featured brands


Elevate your space with a hand-blown glassware set from Estelle Colored Glass and “Pearl Dust”-scented, sustainable candles from Nette – both exclusive for the @shop pop-up boutique.

Bring the outdoors, indoors with potted plants from The Nice Plant, and get cookin’ with gifts for your pantry (in other words, olive oil) from Pineapple Collaborative.

After completing your home with candles and succulents, get comfy-cozy with a speckled mug from Franca.

Beauty & accessories

Channel good vibes for the summer with an evil eye bracelet from Sunday Forever, and look cute channeling those vibes with @shop pop-up boutique exclusive, adjustable drip rings from Bon Bon Whims, and lip oil from Ami Colé.

Keep the charms in your life going with a phone charm from Fifth & Ninth, and claw hair clips of all styles from Emi Jay.

Find a set of rainbow-colored cards to play with from Fredericks & Mae, and just as bright and colorful neon cards to write a note to your bestie in from Next Chapter Studio.


Comfortable enough to nap in, stylish enough to wear any time of day – shop the Ellie Nap Dress from Hill House, exclusive to the @shop pop-up event.

pink nap dress from Hill House

Shopping on Instagram

Instagram is the place to discover unique products, gifts and shopping inspiration – just tap the shopping bag icon at the bottom of your screen! You can even search for products by taking a photo or choosing one from your camera roll.

On Instagram, shopping is easy, secure and backed by our Purchase Protection Policy. You can shop some of your favorite brands directly on Instagram without opening a website, and your payment information is stored securely via Facebook Pay, so you don’t need to enter it every time you make a purchase.

More features for shopping on Instagram include:

  • Drops: Discover exclusive products and limited releases – you can even set reminders
  • Editors’ picks: Explore the best of Instagram by shopping from trend-forward product collections curated by our tastemakers
  • Live: Join your favorite brands and creators live to see products in action and ask questions in real-time

We learn more about your tastes and interests every time you shop, with personalized “Products for you” recommendations. We’ll also save your place so you can pick up where you left off and continue shopping for items you looked at before.

Join us!

Join Instagram and @shop at the pop-up boutique in Chelsea Triangle located at: W. 14th Street and 9th Avenue in New York on May 20 and 21. You can also shop the collection of featured products directly on Instagram in Editors’ picks on the Shop tab. Scan the QR code to open the app.

QR code