Instagram’s #MonthofGood

Posted on April 23, 2020

Graphic asking you to join Instagram's #MonthofGood movement

Over 2 billion people observe Ramadan, making it one of the biggest global cultural moments of the year. People from all over the world come to Instagram to share their experiences and celebrations during the month of Ramadan, and there were over 16 million uses of the word ‘Ramadan’ on Instagram in 2019 alone.

While this year will be different for many people, Ramadan remains a time for generosity, charity, spiritual reflection and connecting with family and friends – even if we can’t physically be together. To help our community around the world celebrate, we’re launching the #MonthofGood initiative on Instagram to inspire everyone to come together, spread kindness and do good.

Here’s what we’re doing at Instagram and how you can be part of it:

  • We’re inviting the Instagram community to share their acts of good – big or small – over the course of the month and to encourage others to do the same, using the hashtag #MonthofGood
  • It can be something as simple as giving thanks to healthcare professionals, posting a positive comment, or hosting a virtual iftar to bring together friends and family from around the world.
  • We’ve put together a few ideas on how you can spread kindness on Instagram to help get you inspired!
  • We’re bringing back Instagram’s AR Ramadan Lantern camera effect, which features iconography associated with Ramadan and includes greetings in English, Arabic, Bahasa, Turkish and Farsi. You can find it in your Stories camera.
Screenshot of English, Arabic, Bahasa, Farsi and Turkish Lantern effects on photos
  • Throughout the month on @Instagram, we will feature content creators from around the world, who will share moments from their Ramadan celebrations.

We can’t wait to be inspired by the creative ways the global Instagram community comes together to celebrate and spread kindness during the #MonthofGood.

Wishing our community a very Happy Ramadan.