Introducing Video View Counts

Update on 8/7/24: This post is no longer up to date. Please refer to our Help Center for the most current information on Instagram Insights.

Over the next few weeks, you’ll start to see how many times people have watched a video on Instagram. Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views.”

Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.