Protecting Wildlife and Nature From Exploitation

Starting today, when a person searches for a hashtag associated with harmful behavior to animals or the environment, they will see a content advisory screen. Animal abuse and the sale of endangered animals or their parts are not allowed on Instagram.

The protection and safety of the natural world are important to us and our global community. We encourage everyone to be thoughtful about interactions with wild animals and the environment to help avoid exploitation and to report any photos and videos you may see that may violate our community guidelines.

We are committed to fostering a safer, kinder world both on Instagram and beyond the app. If you’d like to learn more about endangered wildlife and exploitation, visit World Wildlife Fund, TRAFFIC and World Animal Protection.

To stay up to date on all the changes we’re making to create a more safe and welcoming community on Instagram, visit about.instagram.com/community.