July 24, 2023
We are always working to give creators like you a suite of tools to help you earn a living on Instagram. We introduced Instagram subscriptions as one of those tools last year, giving creators in the US a new way to deepen connections with their most engaged followers while unlocking recurring monthly income.
After seeing the value that subscriptions can offer to creators in the US, we’re expanding access to the feature to more creators around the world. In the coming weeks, eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United Kingdom will be able access to Subscriptions and start earning through support from their fans. We plan to continue rolling out access globally in the coming months.
With Instagram subscriptions, you can develop deeper connections with your most engaged followers and grow your recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where you interact with them already.
You can set a monthly price of your choice, unlock a “subscribe” button on your profile and offer the following benefits to your subscribers:
If you want to see subscriptions in action, you can follow and subscribe to these creators to see what a successful subscription looks like: @isaacboots, @deuxmoi, @jadennewman1, @thestilettomeup, @paulwesley, @iansomerhalder.
Sharing exclusive content with subscribers across multiple formats helps build community with your subscribers in different ways. The Instagram Subscriptions Creator Playbook provides tips and best practices including how to turn on offers to help you grow and keep subscribers.
We will continue to invest in tools that help creators earn money and will have more updates to share in the coming months.