Testing Recommended Posts in the Instagram Feed

Today, we’re testing recommended posts in Feed, a new way to see content you may like on Instagram. The recommendations are based on the people you follow and photos and videos you like.

You’ll see recommended posts at the end of your Feed, once you’ve seen everything new from people you follow. When you see the “Recommended For You” message, you’ll have the option to view your past posts or keep scrolling for your recommendations. And, if you’re interested in seeing more from the accounts shown in your recommended posts, just tap on the blue button to follow them.

Our goal is to make Feed the best place to share and connect with the people and interests that matter most to you. Now with recommended posts, you can see even more of what’s being shared by our community. This test will be rolling out over the next few days. We’ll be making product revisions based on your feedback and hope to bring this to more people in the coming weeks.